Local SEO is proven to help local business obtain higher rankings in search engines. It makes sense when you think about it: Consumers find businesses by doing research online. There are very few people who do not use a mobile device to conduct a search before investing time and money in a business. In fact, recent figures show that 76% of people who search for something nearby on a smartphone will visit a related business within a day, and up to 28% of those searches result in a purchase.
So, as you can see, it’s incredibly important that your business has some local keywords in mind before beginning an SEO campaign. At Zoek, we specialize in helping businesses choose the best keywords for their needs; and, in order to do this, we have to do a little research.
First, identify which keywords are already drawing attention. Of course, this only works if you already have a website or Google My Business listing. You may not know how to do this, and that’s okay; one of our experts can help you by running a ranking report. Once you identify what’s working for you, then you can start focusing on variations of these keywords and phrases. For example, if you’re ranking well for “boutique Houston,” then you may want to try “Houston boutique” or “affordable boutique in Houston,” etc.
How to Focus on Local SEO
As demonstrated above, it’s important to focus on the local SEO aspect of the keywords. Including cities is important so that search engines have an idea of where your business is located. Of course, it is not necessary to mention the city or area with every keyword—Google is smart enough to know where searches are coming from. Most people search from mobile devices with location services enabled, so Google will use the person’s current location to bring up nearby businesses. That said, if you want to be found in more cities, it’s important to include this in your SEO strategy.
Utilizing your Google My Business listing is also important. Nearly 20% of the “signals”—or factors—for organic ranking come from Google My Business listings. Other important factors include NAP consistency, review quantity and diversity, social signals from Facebook and Twitter engagement, and link signals coming from other sites.
One of the easiest (and most effective!) ways to build backlinks is to ensure your business is listed at as many local directories as possible: Yelp, Manta, Citysearch, Angie’s List, The Better Business Bureau, and many others all provide strong signals for search engines to use when indexing your site. You just have to be careful that all business listings have consistent data—if you change phone numbers, for example, and forget to update it on half your online listings, you will end up with duplicate listings and reduce the power of your ranking signals. We help our customers by placing your site on over 35 online directories, and we can ensure all listings are consistent across the web. That saves you a lot of time and effort!
Finally, you can pepper your listings with those preferred keywords, further boosting the likelihood you’ll rank for the keywords of your choice.
There are many other factors that go into local rankings. Curious to learn more about local SEO and the power of digital marketing? Schedule a demo with us or simply give one of our friendly Personal Marketing Consultants a call, and we’ll be happy to answer all your questions!