Do you believe in these common misconceptions about page ranking?
There are many misconceptions floating around the web regarding ranking and SEO. Some of these sound outright counterintuitive, because we've been hearing about them for so long. This article aims to help you untangle the misconceptions from the truth about what really works in the page ranking and SEO space.
1) Have you heard that content is king? Well, that's not exactly true. Many experts claim that this is the single biggest misconception regarding SEO.
Harris Schachter, an SEO expert, says, “Invest the same effort or even more in distribution and promotion as that which you put into producing the content itself if you want it to be truly successful and beneficial for SEO.” Great content is important, but we can't lose sight of the fact that promotion is equally, if not more, important. If no one knows about your great content, what's the point? It definitely won't be increasing your traffic if your content is invisible.
2) Another common misconception is that more content is the answer to getting higher search engine rankings.
Don't fall into the trap of thinking that you need to create new content every week or on any sort of schedule. What matters is creating content that's educational and that solves people's (your customer's) problems. Take your time creating those informative types of content and promote/ share them. Reach out to other sites to get links from. That's a far better use of your effort and time. You don't need new content on a regular basis, especially if it's going to be low quality.
3) Do you need to rank number one? This is something that many believe has to happen for them to get organic traffic. It's not true.
You don't need to rank number one to get organic traffic. You can receive large amounts of traffic at other ranking positions, and by targeting long-tail keywords. Don't get hung up on having to rank number one.
4) “The one counterintuitive truth to SEO that we constantly have to teach our clients is that more traffic is not always better.” - Adam Broetje from Odd Dog Media dot com.
Localized, targeted and sometimes decreased traffic is far more effective than simply increasing your traffic numbers. If you're getting traffic from another country, how is that going to help your local Los Angeles, CA, based business? It won't. Getting rid of those spammy links might actual help.
5) Lastly, don't be afraid to link to other relevant websites.
Many view linking as bad and as diluting their page rankings. There are many studies that prove the opposite. If you include helpful and informative links in your article, then that's going to help your visitors/ readers. If you're being helpful, then Google will reward you with higher page rankings. It might seem counterintuitive, but it's better to walk on the side of creating helpful content even if it means linking to your potential competitors.
SEO takes time. It's not a one-time process. Don't get frustrated if you don't see immediate results from your efforts. You have to keep in mind that SEO is a constant process that requires testing and many changes to your website over time.
If all this new information sounds like something you're eager to get started on, feel free to contact us for help. We'll be glad to answer any questions by phone or via email.